9780135117897

The Fashion Game

by
  • ISBN13:

    9780135117897

  • ISBN10:

    0135117895

  • Edition: 1st
  • Format: Paperback
  • Copyright: 3/28/2014
  • Publisher: Pearson

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $12.60
    Check/Direct Deposit: $12.00
List Price: $135.40 Save up to $68.21
  • Rent Book $81.24
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Innovative approach, current perspective.

 

The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique “fashion in four” approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today ’s important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals. The text’s straightforward approach and current insight will make it a favorite of both students and instructors.

 

Teaching and Learning Experience

 

This offers a current and comprehensive introduction to fashion merchandising. It provides:

  • An innovative Fashion in Four approach: This underlying theme emphasizes the strategic processes involved in merchandising.
  • A practical, hands-on focus: Chapter discussions and resources engage readers with material they can directly apply in their careers.
  • Up-to-date coverage of current trends: Students learn about the issues, technologies, and processes important in today ’s industry.

Table of Contents

Overview of The Fashion Game

 

Part One: What is The Fashion Game About?  

Section 1—The Fashion Game and Its Players

Section 2—Consumers and The Fashion Game

Section 3--Rules of The Fashion Game

 

Part Two: Fashion Game Players in Action

Section 4—Providers: Supplying Fashion’s Components

Section 5—Producers: Designing and Manufacturing Fashion

Section 6—Purveyors: Bringing Fashion to You

Section 7—Promoters: Making Fashion Exciting

 

Part Three: Fashion Game Issues 

Section 8—Products, Practices, and Problems

Section 9—Consumers and Sustainability Concerns

 

Part Four: The Fashion Game in Motion

Section 10--The Fashion Game in the World

Section 11—Are You Ready for The Fashion Game?

Section 12—Making Your First Fashion Game Move

 

Bibliography of Selected Sources

 

Rewards Program

Write a Review