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The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, Second Editionoffers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This second edition has been completely updated to reflect recent developments in technology, world economics and globalization.
Michele M. Granger, EdD, ITAA, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer's representative, specialty store owner, and currently as a presenter and consultant.
Table of Contents
Careers in Raw Materials, Merchandising, Manufacturing, and Design in the Fashion Industry Trend Forecasting Textile Design and Product Development Sourcing Production Promotion Sales Resource Management: Finance, Accounting, and Human Resources Fashion Design
Careers in Product Development and Sales for the Fashion Retailer Product Development and Design by the Retailer Promotion in Retailing Merchandising for the Retailer Management for the Retailer
The Ancillary Businesses Fashion Styling and Visuals as Ancillary Businesses Fashion Scholarship Environments: Websites, Exteriors, and Interiors Beauty, Spa, and Wellness FEATURES Illustrations and examples from around the world Interviews with industry professionals (including Vera Wang and Rachel Zoe) representing each of the careers discussed Advice on resume writing, interviewing, and job hunting End of chapter questions that encourage critical thinking and further career research New to this Edition: A comprehensive salary and career position chart "Tech Talk" boxes in each chapter that detail relevant technological advances and resources