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The Fashion Intern 2nd edition,9781563679100
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The Fashion Intern 2nd edition

by
Edition:
2nd
ISBN13:

9781563679100

ISBN10:
1563679108
Format:
Paperback
Pub. Date:
3/22/2010
Publisher(s):
Fairchild Books

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What version or edition is this?
This is the 2nd edition with a publication date of 3/22/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. This new edition provides information on emerging fashion career options in communications and entrepreneurship, international internship opportunities and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio. New to this Edition: -- New fashion areas throughout text such as fashion communication including journalism, photography, promotion, show production and fashion entrepreneurship -- Added content on entrepreneurial small business structure and more examples of small business models throughout the text -- Additional case study examples present unique situations students may confront during the internship experience -- Added examples of advertisements, projects, assignments, and resume layouts -- Coverage of E-portfolios and other technological tools and terms-including Blackberries, iPhones, My Space, etc. -- Includes a shorter version of an evaluation tool for busy employers and combines topics for more linear coverage -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Author Biography

Michele M. Granger is a full professor at Missouri State University.

Table of Contents

Getting Started
Writing a Resum%E9; and Letter of Application
Applying and Interviewing for the Internship
Before Settling In
The Company Mission, Image, and Location
The Nature of the Organization
The Customer
The External Environment and E-commerce
Product Identification
Product Development and Design
Production
Pricing
Promotion
Case Studies
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


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