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9781590709184

Fashion Marketing and Merchandising

by
  • ISBN13:

    9781590709184

  • ISBN10:

    1590709187

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2009-03-01
  • Publisher: Goodheart-Willcox Pub

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Supplemental Materials

What is included with this book?

Summary

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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