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Fashion Now : A Global Perspective,9780131594104
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Fashion Now : A Global Perspective

by
Edition:
1st
ISBN13:

9780131594104

ISBN10:
0131594109
Format:
Hardcover
Pub. Date:
9/30/2010
Publisher(s):
Prentice Hall
List Price: $137.60

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Summary

The approach of#xA0; Fashion Nowis#xA0;to emphasize fashion and marketing.#xA0;#xA0;By using this book students will learn that one#xA0;of the keys to becoming successful in the fashion business is through decision making based on the marketing approach.#xA0; First, find out what customers want and then provide a product of service to meet these needs or wants.#xA0; The basic language and#xA0;principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions.#xA0; The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.#xA0;

Table of Contents

 

UNIT I: FASHION THEN AND NOW

Chapter 1 Overview and Global View of the Fashion Industry

Chapter 2 European Fashion Influences

Chapter 3 Early American Clothing Influences

Chapter 4 Fashion Retrospection: 100+ Years of Fashion

 

UNIT II: THE UNIQUENESS OF FASHION

Chapter 5 Fundamentals of Fashion

Chapter 6 Fashion Principles, Perspectives, and Theories

Chapter 7 Marketing Terminology and the 4 Ps of Fashion Marketing

Chapter 8 Fashion Analysis and Prediction

Chapter 9 Fashion Branding

 

UNIT III: FASHION MARKETING SUPPLY CHAIN

Chapter 10 Textile Producers and Suppliers

Chapter 11 Designers, Product Developers, and Fashion Manufacturers

Chapter 12 Fashion Market Centers, Wholesalers, and Intermediaries

Chapter 13 Textile and Apparel Legislation

Chapter 14 Fashion Retailing Formats

 

UNIT IV: CAREERS AND OPPORTUNITIES

Chapter 15 Creative Fashion Careers and Enrichment Opportunities

 

APPENDICES

Appendix A: Basic Apparel Styles

Appendix B Small Business Fashion Marketing Plan

Appendix C Fashion Retail Promotional Plan

Appendix D Resumes and Interview Questions

 

GLOSSARY

BIBLIOGRAPHY

INDEX



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