Financial Communications Information Processing, Media Integration, and Ethical Considerations

by Wang, Shih-Lun Alex

• ISBN13: 9781137354808
• ISBN10: 1137354801
• Format: Hardcover
• Copyright: 2013-12-18
• Publisher: Palgrave Macmillan

Summary

Financial Communications examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry.

Author Biography

Shih-Lun Alex Wang is Associate Professor of Communication at the University of Connecticut - Stamford, USA. His research and consulting activities focus on integrated marketing communications, corporate social responsibility, and financial communications. He earned his PhD from the University of Texas at Austin, USA.

Table of Contents

PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS
1. Information Processing Model of Financial Communications
2. Financial Ability, Socializations and Communications
3. Consumer Motivation and Financial Communications
PART II: FINANCIAL COMMUNICATIONS IN MEDIA
4. Opportunity and Financial Communications
5. Media Integration of Financial Communications
6. Digital Media and Financial Communications
PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS
7. Financial Communications and Cooperate Responsibility
8. Financial Communications in Disclosures
9. The Future of Financial Communications