Financial Intelligence for Entrepreneurs : What You Really Need to Know about the Numbers

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  • Format: Paperback
  • Copyright: 9/9/2008
  • Publisher: Perseus Distribution Services
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If You're an Entrepreneur or Company Owner, you face tremendous challenges in starting and running a business. Amid all the pressures, it can be easy to overlook just how important "the numbers" are to a growing company. Do you know your burn rate? Do you understand that you can be making a profit and still run out of cash? What financial information will your investors want to see-and why?

Author Biography

Karen Berman and Joe Knight, founders of the Los Angeles-based Business Literacy Institute, work with some of the world's best known and most respected organizations, including American Express, CVS Caremark Corp., General Electric, and Southwest Airlines John Case is a successful business book author

Table of Contents

Preface: What This Book Is Aboutp. xi
The Art of Finance (and Why It Matters)
What Is Financial Intelligence?p. 3
A Primer on the Art of Financep. 11
Part 1 Toolbox: Financing your business; Building a financial staffp. 19
The (Many) Peculiarities of the Income Statement
Profit Is an Estimatep. 25
Cracking the Code of the Income Statementp. 30
Revenue: The Issue Is Recognitionp. 38
Costs and Expenses: No Hard-and-Fast Rulesp. 43
The Many Forms of Profitp. 54
Part 2 Toolbox: Understanding variance; Calculating percent of and percent changep. 60
The Balance Sheet Reveals the Most
Understanding Balance Sheet Basicsp. 65
Assets: More Estimates and Assumptions (Except for Cash)p. 71
On the Other Side: Liabilities and Equityp. 81
Why the Balance Sheet Balancesp. 86
The Income Statement Affects the Balance Sheetp. 89
Part 3 Toolbox: Employees as assets; Expense vs. capital expenditurep. 94
Cash is King
Cash Is a Reality Checkp. 99
Profit [not equal] Cash (and You Need Both)p. 103
The Language of Cash Flowp. 110
How Cash Connects with Everything Elsep. 114
Why Cash Mattersp. 122
Part 4 Toolbox: Cash accounting; Free cash flowp. 125
Ratios: Learning what the Numbers are Really Telling You
The Power of Ratiosp. 129
Profitability Ratios: The Higher the Better (Mostly)p. 135
Leverage Ratios: The Balancing Actp. 141
Liquidity Ratios: Can We Pay Our Bills?p. 145
Efficiency Ratios: Making the Most of Your Assetsp. 148
Part 5 Toolbox: Which ratios are most important?; The power of percent of sales; Sustainable growth ratep. 154
How to Calculate (and Really Understand) Return on Investment
The Building Blocks of ROIp. 161
Figuring ROI: The Nitty-Grittyp. 168
Part 6 Toolbox: A step-by-step guide to analyzing capital expendituresp. 178
Applied Financial Intelligence: Working Capital Management
The Magic of Managing the Balance Sheetp. 183
Your Balance Sheet Leversp. 186
Homing In on Cash Conversionp. 191
Part 7 Toolbox: Working with your banker; Accounts receivable agingp. 195
Creating a Financially Intelligent Company
Financial Literacy, Transparency, and Your Business's Performancep. 199
Financial Literacy Strategiesp. 205
Putting Financial Intelligence to Work: Growing Your Businessp. 211
Part 8 Toolbox: Open-book management; Understanding Sarbanes-Oxleyp. 218
Sample Financialsp. 221
Exercises to Build Your Financial Intelligence-Income Statement; Balance Sheet; Cash Flow Statement; Ratiosp. 225
Under Armour and eBay Financial Statementsp. 255
Notesp. 263
Acknowledgmentsp. 265
Indexp. 269
About the Authorsp. 285
Table of Contents provided by Ingram. All Rights Reserved.

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