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9780071778527

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

by
  • ISBN13:

    9780071778527

  • ISBN10:

    0071778527

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-11-08
  • Publisher: McGraw-Hill Education
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Summary

What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? "Find Your Next" offers a groundbreaking method for developing a powerful long-term corporate strategybased on the "Business Genome" approach.

Table of Contents

Forewordp. v
Acknowledgmentsp. xiii
Introductionp. xix
The Business Genome Approach
The Business Genome: The Key to Nextp. 3
A New Outlook for Businessp. 15
Find Your Next Processp. 23
The Business Genome Elements
Product and Service Innovationp. 43
Customer Impactp. 61
Talent, Leadership, and Culturep. 79
Process Designp. 95
Secret Saucep. 111
Trendabilityp. 125
Case Studies
P.F. Chang's China Bistrop. 145
Sharp HealthCare + Hyatt Hotels and Resortsp. 157
General Electric Ecomagination / General Motors OnStar / EMC Corporation / Korn/Ferry Internationalp. 172
Conclusionp. 191
Bibliographyp. 199
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

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