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"A guide to conducting focus groups for research or evaluation, the Fourth Edition of the best-selling Focus Groups: A Practical Guide for Applied Research cuts through the theory and gives hands-on advice to anyone seeking to conduct a focus group. This easy-to-read overview of sound practices is a must for readers who plan to conduct focus groups." "Authors Richard A. Krueger and Mary Anne Casey describe how to set up and conduct effective focus group interviews that result in sessions that are unbiased, nonjudgmental, and respectful of all views and that provide a deliberate and systematic way of listening." "Focus Groups: A Practical Guide for Applied Research, Fourth Edition, is ideal for Program Evaluation and Social Research Methods courses, as well as for anyone who plans to conduct focus groups, including people in organizations, educators, and government and public workers."--BOOK JACKET.
Table of Contents
|Overview of Focus Groups||p. 1|
|Planning the Focus Group Study||p. 17|
|Developing a Questioning Route||p. 35|
|Participants in a Focus Group||p. 63|
|Moderating Skills||p. 85|
|Analyzing Focus Group Results||p. 113|
|Styles of Focus Group Research||p. 143|
|Focus Group Interviewing With Young People||p. 155|
|International and Cross-Cultural Focus Groups Interviewing||p. 163|
|Telephone and Internet Focus Group Interviewing||p. 173|
|Focus Group Interviewing Within the Organization||p. 185|
|Modifications of Focus Groups||p. 191|
|Answering Questions About the Quality of Focus Group Research||p. 197|
|Author Index||p. 209|
|Subject Index||p. 211|
|Table of Contents provided by Blackwell. All Rights Reserved.|