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Table of Contents
|Overview of Focus Groups||p. 1|
|Planning the Focus Group Study||p. 17|
|Developing a Questioning Route||p. 35|
|Participants in a Focus Group||p. 63|
|Moderating Skills||p. 85|
|Analyzing Focus Group Results||p. 113|
|Styles of Focus Group Research||p. 143|
|Focus Group Interviewing With Young People||p. 155|
|International and Cross-Cultural Focus Groups Interviewing||p. 163|
|Telephone and Internet Focus Group Interviewing||p. 173|
|Focus Group Interviewing Within the Organization||p. 185|
|Modifications of Focus Groups||p. 191|
|Answering Questions About the Quality of Focus Group Research||p. 197|
|Author Index||p. 209|
|Subject Index||p. 211|
|Table of Contents provided by Blackwell. All Rights Reserved.|