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Table of Contents
Unit 1 Happiness
Chapter 1: Can We Be Happier?
Reading : Why Are Your Happy?
Chapter 2: Into the Flow
Reading : Getting into the Flow
Chapter 3: Happiness in Bhutan
Reading : Gross National Happiness
Chapter 4: Strategy Practice
Unit 2 Mind
Chapter 5: What Are You Thinking?
Reading : When Did Humans Begin to Think?
Chapter 6: What Color Is Your Laugh?
Reading : Synesthesia
Chapter 7: Did You Have Trouble Getting Up This Morning?
Reading : The Teenage Brain
Chapter 8: Strategy Practice
Unit 3 Design
Chapter 9: Science Fiction into Reality
Reading : Star Trek Technology
Chapter 10: How Choice Architects Can Help You!
Reading : A Nudge I n the Right Direction
Chapter 11: Positive Design
Reading : Easier on the Eye — Easier to Use?
Chapter 12: Strategy Practice
Unit 4 Face It
Chapter 13: What’s Behind an Attractive Face?
Reading : Facial Attraction
Chapter 14: Makeup: Painted Faces
Reading : Face Paint
Chapter 15: Facial Recognition: Do You Know Who I Am?
Reading : I Know That Face
Chapter 16: Strategy Practice
Unit 5 Technology
Chapter 17: Techno-Doping
Reading : Sports Technology: Is It Fair?
Chapter 18: Connected of Disconnected?
Reading : Will they Call Us “Generation Isolation”?
Chapter 19: Evolution v 2.0: Shared Humanity
Reading : Rise of the Machines
Chapter 20: Strategy Practice
Unit 6 Celebrity and Heroes
Chapter 21: What Makes a Hero?
Reading : Who’s a Hero?
Chapter 22: The Appeal of Comic Book Heroes
Reading : Japanese and American Comic Book Heroes
Chapter 23: What’s Your Favorite Brand of Celebrity?
Reading : Balloon Boy Brand Failure
Chapter 24: Strategy Practice
Unit 7 Environment
Chapter 25: Eco-Fashion
Reading : Fashion Victim or Environmental Victory?
Chapter 26: Hunting the Hunters
Reading : Pray for the Predators
Chapter 27: High-Tech Trash
Reading : Waste-Age
Chapter 28: Strategy Practice
Index of Target Words