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Table of Contents
Unit 1 Our Changing Society
Chapter 1: Technology and Society
Reading : Human Societies — From the Iceman to Us
Chapter 2: Social Experience and Personal Development
Reading : Social Forces That Shape Our Lives
Reading : Emotions in Global Perspective: Do We All Feel the Same?
Chapter 3: The Changing Nature of the Family
Reading : Family Structure
Chapter 4: Strategy Practice
Unit 2 Consumer Behavior and Marketing
Chapter 5: Influencing the Customer
Reading : Marketing’s Impact on the Consumer
Chapter 6: Who Buys What? The Family’s Influence
Reading : Consumer Socialization of Family Members
Reading : Different Views on Purchasing Behavior
Chapter 7: How We See Ourselves
Reading : How Perspectives on the Self Influence Consumer Behavior
Chapter 8: Strategy Practice
Unit 3 Workplaces and Work Spaces
Chapter 9: How Office Space Affects Behavior
Reading : Work Space Design
Chapter 10: The Modern Office: Symbols of Status
Reading : The Meaning of the Chair
Reading: Office Designs That Work
Chapter 11: Sitting Comfortably
Reading : The Ergonomics of Sitting
Chapter 12: Strategy Practice
Unit 4 Use and Abuse of Natural Resources
Chapter 13: Water for Sale
Reading : Exploding Sales for Bottled Water
Chapter 14: The Aral Sea — An Environmental Disaster
Reading : The Dying Lake
Reading : Creating More Fresh Water Through Desalination
Chapter 15: International Conflict over Natural Resources
Reading : Water Politics in the Middle East and North Africa
Chapter 16: Strategy Practice
Unit 5 We Are What We Eat
Chapter 17: Food Roots and Foodways
Reading : Food Habits and Beliefs
Chapter 18: Getting Back to Nature
Reading : Organic Farming Versus Traditional Methods
Reading : Genetically Modified Foods
Chapter 19: Microorganisms: The Spice of Life?
Reading : Food Microbiology
Chapter 20: Strategy Practice
Unit 6 Encounters with Music and Sound
Chapter 21: Music as Social Conscience
Reading : Opposing War Through Music: Classical and Modern Examples
Chapter 22: Noise Hurts
Reading : Noise Pollution
Reading : The Science of Sound
Chapter 23: Ultrasonics: Super Sound?
Reading : Ultrasonics
Chapter 24: Strategy Practice
Unit 7 Animal Nature
Chapter 25: Endangered Elephants
Reading : Saving the African Elephant: Using International Law and Trade
Chapter 26: Animals: How Human?
Reading : Chimpanzees: Our Closest Relative
Reading : Kanzi: A Case of Ape Language Development
Chapter 27: Living Together: Advantage or Disadvantage?
Reading : The Costs and Benefits of Social Behavior
Chapter 28: Strategy Practice
Index of Target Words