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Top blogger and pro photographer Lara Ferroni serves up a one-stop guide to food-photography success! Packed with her tried-and-true secrets, this comprehensive guide details everything you need to know about sourcing and styling food, drinks, and props. Ferroni profiles several of the industry's top professional food photographers, and includes detailed case studies of their most successful shots--complete with lighting diagrams and equipment setups. This diverse collection of stunning images images and easy-to-follow shooting instructions perfectly encompasses the field of modern food photography, covering everything from blog and editorial photography to corporate advertising and publicity shots.
Lara Ferroni is a successful Seattle-based food photographer and acclaimed food-photography workshop leader. Lara's work has been featured on blogs such as Design*Sponge and ThePictureKitchen.com. Her extensive list of professional clients includes Epicurious.com, Gourmet.com, Imbibe Magazine, Katia's Chocolates, Herbco International, and Seattle Coffee Works, to name a few. Lara's photos have appeared in the Wall Street Journal and the New York Times. She is also the author of the recipe book Doughnuts.
Table of Contents
|The Basics||p. 08|
|Types of food photography||p. 10|
|Food photography trends||p. 14|
|The team||p. 16|
|A day in the life||p. 20|
|Photography & Lighting Fundamentals||p. 24|
|Photography equipment||p. 26|
|Lighting basics||p. 32|
|Natural light||p. 34|
|Artificial light||p. 38|
|Location lighting||p. 40|
|Post processing||p. 56|
|File formats and output||p. 60|
|Best practices||p. 62|
|Food & Prop Styling Fundamentals||p. 68|
|Food styling||p. 70|
|Food-styling tips||p. 72|
|Prop-styling tips||p. 88|
|Styling on location||p. 92|
|Working with chefs||p. 94|
|Profiles & Case Studies||p. 96|
|Photographer profile||p. 98|
|Case study: A restaurant review||p. 100|
|Photographer profile||p. 102|
|Case study: Promotion for a television show||p. 104|
|Photographer profile||p. 108|
|Case study: Corporate advertising||p. 112|
|Case study: Product marketing and packaging||p. 114|
|Case study: Editorial||p. 116|
|Photographer profile||p. 118|
|Case study: Packaging photography||p. 120|
|Photographer profile||p. 122|
|Case study: Cookbook photography||p. 123|
|Photographer profile||p. 124|
|Case study: Recipe photography||p. 126|
|Photographer profile||p. 128|
|Case study: Blog photography||p. 130|
|Case study: Cookbook photography||p. 131|
|Photographer profile||p. 132|
|Case study: Promotional video shoot||p. 134|
|Photographer profile||p. 136|
|Case study: Cookbook photography||p. 140|
|Case study: Magazine editorial||p. 142|
|Case study: Marketing||p. 144|
|Photographer profile||p. 146|
|Case studies: Stock photography||p. 148|
|Stylist & photographer profiles||p. 152|
|Case study: Poultry recipes||p. 160|
|Photographer profile||p. 164|
|Case study: Stock photography||p. 168|
|Case study: Marketing||p. 171|
|Photographer profile||p. 172|
|Case studies: Stock photography||p. 175|
|Photographer profile||p. 178|
|Case studies: Advertising photography||p. 182|
|Case study: Stock photography||p. 185|
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