Football and Management Comparisons between Sport and Enterprise

by Soderman, Sten

• ISBN13: 9780230391178
• ISBN10: 0230391176
• Format: Hardcover
• Copyright: 2013-01-08
• Publisher: Palgrave Macmillan

Summary

Aims to describe and explain how organizations like football clubs operate, highlighting the best practices within profit driven corporations, which can be adopted by football clubs to operate in a better manner. What are the dynamics of different leagues and other contexts in which football can learn from business? What can business learn from football? And how can business implement these practices? This volume articulates a basic framework using the differences between football in Sweden and in England. It aims at presenting models which are easily applicable in the working place and defines playing styles on the pitch and thought styles in the board room. The author bases his text on his own experience from many years of teaching and consultancy work.

Author Biography

STEN SÖDERMAN is a professor at Stockholm University, Sweden. Previously he has been a professor at the Universities of Luleå, Shanghai, GÖteborg, Southern Stockholm and Luxembourg. He received his doctorate in location strategies of industries from Stockholm University, and he frequently contributes to scientific development in the fields of international business, sports management, entrepreneurship and innovation.

Table of Contents

List of Tables
List of Figures
Preface
Acknowledgements
PART I: FOOTBALL'S SIMILARITIES AND DIFFERENCES COMPARED TO OTHER INDUSTRIES
Company Management Can Teach Football and Vice Versa
Experiences in Society, in the Business Community and on the Football Arena
Differences in the Three Divided 'Industries'
Researched and Less Researched Knowledge Areas
To be a Club Manager
Configuration of the Book
PART II: SIX PROPOSITIONS AS A FRAME OF REFERENCE
A Successful Playing Style Requires a Good Football Leadership, Described through a Four Field Model
Proposition 4: A Methodology Implies a Superior Effect in Relation to a Fad
Propositon 5: Good Business Management can Teach Football to Improve (B to F- Business to Football)
Proposition 6: Certain Components in Football can Successfully be Applied to the Business (F to B -Football to Business)
PART III: MARKET – ATMOSPHERE ON AND OFF THE PITCH
The Market Mood
Involving the Customer: Co-production
Segmentation of Supporters
Three Approaches to Customer Orientation
Market Orientation is not Customer Focused
The Main Customers and Marketing in General
Some Practical Approaches
Lifestyle - Today's and Tomorrow's Customers
Communications with Opinion Formers
Conclusions and Some Thoughts on the Future of the Stadium Audiences
PART IV: THE GAME IS THE PRODUCT
Introduction to the Game
Administration versus Science
Player and Coach are the Products
Club, Coach, Owner and Stadium
Business Development, Strategy, Tactics and Playing Style
Choosing the Right People with the Right Mindset
More on Management
Can Football Learn from Industry-selecting the Right Successor in the Right Phase?
Death of Soccer or Controlling Players' Salaries
Conclusions on how all this Affects the Football Reality
PART V: PRODUCT DEVELOPMENT AND TRAINING
Introduction
The Three Phases: To Recruit, to Develop and Retain and to Get Rid of or Wind Up
The Need to Train
Exercise Off the Field
Training in Developing Courageous Leaders off the Field
Some Examples of Education
Product Development and Training
Some Football Styles to Train
Constantly New Models in the Fashion Industry
Develop Either Customers or Products
Six Concluding Examples
PART VI: MANAGEMENT CHALLENGES IN FOOTBALL
Introduction to Management and Organization
The Four Models of Management
Mission Driven
Scenario Driven
Structure Driven
Control Driven
On Choosing an Organization Solution
On Leaders and Potential Leaders
Measurement and Control
Four Archetypes and Three Kinds of Football Clubs
PART VII: MANAGEMENT OF FOUR CHALLENGES
Database and Information Processing
Branding and Sponsoring
About Benchmarking
Insourcing and Outsourcing
Summary
PART VIII: LESSONS AND MESSAGES
Football and Business, Look-alikes or Not?
From Value Chain to Value Clusters
Value Cluster as an Intellectual Approach
Europe United and IFK Sweden
Two Real Football Clubs and a Power Shift in European Football
Football Metaphor - on the Pitch and off the Field
Cross Learning, Football to Business: Proposition 6
Contributions and Continued Development of Knowledge
Bibliography