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Acknowledgments | vii | ||
1 The Name of the Game: Spectator Sports in Institution Building | 1 | (16) | |
2 The College Try: The Collegiate Ideal and the Landscape of Intercollegiate Athletics | 17 | (30) | |
3 School Colors: The Forms of Institutional Culture | 47 | (26) | |
4 Team Spirit: Community and the Substance of Institutional Culture | 73 | (22) | |
5 League Standings: The University as National Brand | 95 | (32) | |
6 Home Games: Local Involvement in the Life of the American University | 127 | (38) | |
7 Loyal Fans: Institutional Identification at State U. | 165 | (30) | |
8 The Football School: Institutional Image and Brand Equity | 195 | (22) | |
9 Homecoming Weekend: Motivating Institutional Advancement | 217 | (28) | |
10 Amateur Ideals and Commercial Realities: Understanding the American University and the Future of College Sports | 245 | (38) | |
Index | 283 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.