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Formulation, Implementation and Control of Competitive Strategy with PowerWeb and Business Week card,9780072831559
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Formulation, Implementation and Control of Competitive Strategy with PowerWeb and Business Week card

by
Edition:
8th
ISBN13:

9780072831559

ISBN10:
0072831553
Format:
Paperback
Pub. Date:
7/19/2002
Publisher(s):
McGraw-Hill/Irwin
List Price: $122.76

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Questions About This Book?

What version or edition is this?
This is the 8th edition with a publication date of 7/19/2002.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 8e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Table of Contents

Part One: Overview of Strategic Management

Chapter 1: Strategic Management

Part Two: Strategy Formulation

Chapter 2: Defining the Companys Mission and Social Responsibility

Chapter 3: The External Environment

Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms

Chapter 5: Internal Analysis

Chapter 6: Formulating Long-Term Objectives and Grand Strategies

Chapter 7: Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages

Chapter 8: Strategic Analysis and Choice in Multibusiness Company:Rationalizing Diversification and Building Shareholder Value

Part Three:Strategy Implementation

Chapter 9: Implementing Strategy through Short Term Objectives,Functional Tactics, Reward System, and Employee Empowerment

Chapter 10: Implementing Strategy: Structure, Leadership and Culture

Chapter 11: Strategic Control and Continuous Improvement



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