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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson's Formulation, Implementation and Control, 8e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in Strategic Management, 8e. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Table of Contents
Part One: Overview of Strategic Management
Chapter 1: Strategic Management
Part Two: Strategy Formulation
Chapter 2: Defining the Companys Mission and Social Responsibility
Chapter 3: The External Environment
Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms
Chapter 5: Internal Analysis
Chapter 6: Formulating Long-Term Objectives and Grand Strategies
Chapter 7: Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages
Chapter 8: Strategic Analysis and Choice in Multibusiness Company:Rationalizing Diversification and Building Shareholder Value
Part Three:Strategy Implementation
Chapter 9: Implementing Strategy through Short Term Objectives,Functional Tactics, Reward System, and Employee Empowerment
Chapter 10: Implementing Strategy: Structure, Leadership and Culture
Chapter 11: Strategic Control and Continuous Improvement