9780077261757

Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card

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  • ISBN13:

    9780077261757

  • ISBN10:

    0077261755

  • Edition: 11th
  • Format: Paperback
  • Copyright: 3/19/2008
  • Publisher: McGraw-Hill/Irwin
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List Price: $143.45

Summary

Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Table of Contents

Overview of Strategic Management
Strategic Management
Strategy Formulation
Company Mission
Corporate Social Responsibility and Ethics
The External Environment
The Global Environment
Internal Analysis
Long-Term Objectives and Strategies
Business Strategy
Multibusiness Strategy
Strategy Implementation, Control, and Innovation
Implementation
Organizational Structure
Leadership and Culture
Strategic Control
Innovation, and Entrepreneurship
Table of Contents provided by Publisher. All Rights Reserved.

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