Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card

by Pearce, John A., II; Robinson, Richard B.

• ISBN13: 9780077261757
• ISBN10: 0077261755
• Edition: 11th
• Format: Paperback
• Copyright: 2008-03-19
• Publisher: McGraw-Hill/Irwin

Summary

Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Table of Contents

Overview of Strategic Management

Strategic Management

Strategy Formulation

Company Mission

Corporate Social Responsibility and Ethics

The External Environment

The Global Environment

Internal Analysis

Long-Term Objectives and Strategies

Business Strategy

Multibusiness Strategy

Strategy Implementation, Control, and Innovation

Implementation

Organizational Structure

Leadership and Culture

Strategic Control

Innovation, and Entrepreneurship

Table of Contents provided by Publisher. All Rights Reserved.