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Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

by
Edition:
1st
ISBN13:

9780131877290

ISBN10:
0131877291
Format:
Paperback
Pub. Date:
1/1/2006
Publisher(s):
PRENTICE HALL

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  • The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition Eradicating Poverty Through Profits
    The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition Eradicating Poverty Through Profits





Summary

The world's most exciting, fastest - growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done - very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid " (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets - and using those innovations to become more competitive everywhere.

Table of Contents

Preface xi
About the Author xix
Part I The Fortune at the Bottom of the Pyramid 1(112)
Chapter 1 The Market at the Bottom of the Pyramid
3(20)
The Power of Dominant Logic
6(4)
The Nature of the BOP Market
10(1)
There Is Money at the BOP
10(3)
Access to BOP Markets
13(1)
The BOP Markets Are Brand-Conscious
14(1)
The BOP Market Is Connected
14(1)
BOP Consumers Accept Advanced Technology Readily
15(1)
The Market Development Imperative
16(1)
Create the Capacity to Consume
16(3)
The Need for New Goods and Services
19(1)
Dignity and Choice
20(1)
Trust Is a Prerequisite
20(1)
Benefits to the Private Sector
21(2)
Chapter 2 Products and Services for the BOP
23(24)
A Philosophy for Developing Products and Services for the BOP
24(1)
Twelve Principles of Innovation for BOP Markets
25(3)
Making It Happen
28(18)
Conclusion
46(1)
Chapter 3 BOP: A Global Opportunity
47(16)
Engaging the BOP
48(2)
Local Growth Opportunities
50(1)
Learning to Grow
50(2)
Local Innovations and Global Opportunity
52(1)
BOP Solutions for Developed Markets
53(2)
Lessons for MNCs from BOP Markets
55(1)
Captial Intensity
55(2)
Sustainable Development
57(1)
Innovations
57(1)
The Cost of Managing
58(3)
Learning to Live in a Network of Relationships
61(2)
Chapter 4 The Ecosystem for Wealth Creation
63(14)
Market-Oriented Ecosystem
65(1)
Ecosystems for a Developing Country
66(2)
Learning the Sanctity of Contracts
68(1)
Reducing Inequities in Contracts
69(3)
Building Governance Capabilities Among the Poor
72(5)
Chapter 5 Reducing Corruption: Transaction Governance Capacity
77(22)
Are the Poor Poor?
78(3)
Transaction Governance Capacity (TGC)
81(2)
Building TGC
83(2)
The Andhra Pradesh e-Governance Story
85(4)
eSeva
89(1)
Center for Good Governance
90(3)
Impediments
93(1)
Lessons from the Andhra Pradesh Experiment
94(3)
Appendix: List of eSeva Services
97(2)
Chapter 6 Development as Social Transformation
99(14)
Development as Social Transformation
100(2)
Breaking Down Barriers to Communication
102(3)
BOP Consumers Upgrade
105(1)
Gaining Access to Knowledge
106(1)
Identity for the Individual
107(1)
Women Are Critical for Development
108(1)
Evolving Checks and Balances
108(1)
The Real Test: From the Pyramid to the Diamond
109(4)
Part II Business Success Stories from the Bottom of the Pyramid 113(134)
Financing the Poor
115(16)
Aravind Eye Care—The Most Precious Gift
131(6)
Energy for Everyone
137(12)
Agricultural Advances for the Poor—The EID Parry Story
149(10)
Retail for the Poor
159(10)
Information Technology to the Poor
169(18)
The Jaipur Foot Story
187(4)
Health Alerts for All
191(10)
Transparent Government
201(12)
The Annapurna Salt Story
213(8)
Homes for the Poor—The CEMEX Story
221(14)
From Hand to Mouth—The HHL Soap Story
235(12)
Part III On the Web at Whartonsp.com
Video Success Stories
35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela
Casas Bahia (3:54)
CEMEX (3:07)
Annapurna Salt (4:05)
Hindustan Lever Limited (4:16)
Jaipur Foot (4:40)
Aravind Eye Care (6:08)
ICICI Bank (4:23)
ITC e-Choupal (4:08)
EID Parry (4:12)
Voxiva (3:33)
E+Co/Tecnosol (4:34)
Andhra Pradesh (3:30)
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Casas Bahia: Fulfilling a Dream
CEMEX: Innovation in Housingfor the Poor
Known Problems and Known Solutions: What Is the Missing Link?
The Annapurna Salt Story: Public Health and Private Enterprise
Selling Health: Hindustan Lever Limited and the Soap Market
Known Problems and Unique Solutions
Jaipur Foot: Challenging Convention
The Aravind Eye Care System: Delivering the Most Precious Gift
Known Problems and Systemwide Reform
ICICI Bank: Innovations in Finance
The ITC e-Choupal Story: Profitable Rural Transformation
The EID Parry Story
Scaling Innovations
The Voxiva Story
Innovations in Energy: E+Co's Investing in Tecnosol
Creating Enabling Conditions for the Development of the Private Sector
Citizen Centricity: E-Governance in Andhra Pradesh
The EID Parry Story
Innovations in Energy: E+Co's Investment in Tecnosol
Citizen Centricity: E-Governance in Andhra Pradesh
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247(8)
About the Video Success Stories 255(2)
Index 257

Excerpts

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