9780072979541

Foundations of Business Communication

by
  • ISBN13:

    9780072979541

  • ISBN10:

    0072979542

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2005-09-15
  • Publisher: Career Education
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Summary

Essential communication techniques to streamline efficiency in every businessFoundations of Business Communicationuses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment.BusinessWeekcases and related assignments provide real-world exposure and support.

Author Biography

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.

Table of Contents

UNIT 1: WRITING SKILLS

Chapter 1: Communication and the Writing Process

Section A. Communication as Process

Section B. The Writing Process

Section C. Purpose and Audience

Section D. Tone

Writers Handbook At-a-Glance, Part I: The Mechanics of Writing

Chapter 2: What Is Good Writing?

Section A. A Simple, Clear and Concise Style

Section B. Tone and Style

Writers Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing

Chapter 3: Developing and Revising Short Business Messages

Section A. Paragraphs

Section B. Empty Information

Section C. The Process of Revising

Section D. Transitions and Connectors

UNIT 2: PROFESSIONAL COMMUNICATION

Chapter 4: Office Communications

Section A. E-Mail

Section B. Business Letters

Section C. Memos, Faxes, Voicemail, and Cell Phones

Handbook At-a-Glance, Part III: Formatting Standard Business Documents

Chapter 5: Persuasive Communication

Section A. The Process of Persuasion

Section B. Formal Persuasion

Section C. Persuasive Writing

Chapter 6: Verbal Communication Skills

Section A. Informal Speech

Section B. Feedback

Section C. Meetings, Agendas, and Round-Table Discussions

Section D. Presentations

Chapter 7: Global Communications and Technology

Section A. Global Communications

Section B. Meetings and Phone Conferences

Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS

Chapter 8: Team Communications

Section A. Working in Teams

Section B. Developing a Team Strategy

Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing

Chapter 9: Getting a Job

Section A. Job Survival Skills

Section B. Networks

Section C. Letters of Applications

Section D. The Interview

Chapter 10: Communicating on the Job

Section A. Leadership

Section B. Evaluation: Objectives, Action Plans, and Performance Feedback

Section C. Purpose Statements

APPENDICES

KEYS to CHAPTER EOC ACTIVITIES

THE WRITERS HANDBOOK

The Writers Handbook, Part I: The Mechanics of Writing Section A. The Comma

Section B. The Semicolon
Section C. Other Marks
Section D. Punctuation Errors

The Writers Handbook, Part II: Writing Essentials: Grammar for Writing

Section A. Verb Basics
Section B. Pronouns Basics: Case and Point of View
Section C. Parallel Structure
Section D. Modifiers

Part III: Formatting Standard Business Documents

Section A. Formatting Basics: Special Features and White Space
Section B. Business Letters
Section C. E-Mail and Memos
Section D. Agendas and Minutes
Section E. Envelopes and Labels

Part IV: Research: Collecting, Conducting, Displaying and Citing

Section A. Research
Section B. Displaying Research
Section C. Citing Research
KEYS to Handbook Exercises, EOC activities
GLOSSARY
INDEX

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