9780072979541

Foundations of Business Communication

by
  • ISBN13:

    9780072979541

  • ISBN10:

    0072979542

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2005-09-15
  • Publisher: Career Education

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Essential communication techniques to streamline efficiency in every businessFoundations of Business Communicationuses a selection of margin boxes including Coaching Tips and Communication Challenges to reinforce the hands-on techniques of communication in an increasingly arms-length and borderless environment.BusinessWeekcases and related assignments provide real-world exposure and support.

Author Biography

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.

Table of Contents

UNIT 1: WRITING SKILLS

Chapter 1: Communication and the Writing Process

Section A. Communication as Process

Section B. The Writing Process

Section C. Purpose and Audience

Section D. Tone

Writers Handbook At-a-Glance, Part I: The Mechanics of Writing

Chapter 2: What Is Good Writing?

Section A. A Simple, Clear and Concise Style

Section B. Tone and Style

Writers Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing

Chapter 3: Developing and Revising Short Business Messages

Section A. Paragraphs

Section B. Empty Information

Section C. The Process of Revising

Section D. Transitions and Connectors

UNIT 2: PROFESSIONAL COMMUNICATION

Chapter 4: Office Communications

Section A. E-Mail

Section B. Business Letters

Section C. Memos, Faxes, Voicemail, and Cell Phones

Handbook At-a-Glance, Part III: Formatting Standard Business Documents

Chapter 5: Persuasive Communication

Section A. The Process of Persuasion

Section B. Formal Persuasion

Section C. Persuasive Writing

Chapter 6: Verbal Communication Skills

Section A. Informal Speech

Section B. Feedback

Section C. Meetings, Agendas, and Round-Table Discussions

Section D. Presentations

Chapter 7: Global Communications and Technology

Section A. Global Communications

Section B. Meetings and Phone Conferences

Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS

Chapter 8: Team Communications

Section A. Working in Teams

Section B. Developing a Team Strategy

Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing

Chapter 9: Getting a Job

Section A. Job Survival Skills

Section B. Networks

Section C. Letters of Applications

Section D. The Interview

Chapter 10: Communicating on the Job

Section A. Leadership

Section B. Evaluation: Objectives, Action Plans, and Performance Feedback

Section C. Purpose Statements

APPENDICES

KEYS to CHAPTER EOC ACTIVITIES

THE WRITERS HANDBOOK

The Writers Handbook, Part I: The Mechanics of Writing Section A. The Comma

Section B. The Semicolon
Section C. Other Marks
Section D. Punctuation Errors

The Writers Handbook, Part II: Writing Essentials: Grammar for Writing

Section A. Verb Basics
Section B. Pronouns Basics: Case and Point of View
Section C. Parallel Structure
Section D. Modifiers

Part III: Formatting Standard Business Documents

Section A. Formatting Basics: Special Features and White Space
Section B. Business Letters
Section C. E-Mail and Memos
Section D. Agendas and Minutes
Section E. Envelopes and Labels

Part IV: Research: Collecting, Conducting, Displaying and Citing

Section A. Research
Section B. Displaying Research
Section C. Citing Research
KEYS to Handbook Exercises, EOC activities
GLOSSARY
INDEX

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