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Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
Table of Contents
|Strategic Marketing and Its Environment|
|Customer-Driven Strategic Marketing|
|Planning Marketing Strategies|
|The Marketing Environment, Social Responsibility, and Ethics|
|Using Technology for Consumer Relationships in a Global Environment|
|E-Marketing and Customer Relationship Management|
|Global Markets and International Marketing|
|Target Market Selection and Research|
|Marketing Research and Information Systems|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Product, Branding, and Packaging Concepts|
|Developing and Managing Goods and Services|
|Marketing Channels and Supply Chain Management|
|Retailing, Direct Marketing and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Table of Contents provided by Publisher. All Rights Reserved.|