What is included with this book?
Strategic Marketing and Its Environment | |
Customer-Driven Strategic Marketing | |
Planning Marketing Strategies | |
The Marketing Environment, Social Responsibility, and Ethics | |
Using Technology for Consumer Relationships in a Global Environment | |
E-Marketing and Customer Relationship Management | |
Global Markets and International Marketing | |
Target Market Selection and Research | |
Marketing Research and Information Systems | |
Target Markets: Segmentation and Evaluation | |
Customer Behavior | |
Consumer Buying Behavior | |
Business Markets and Buying Behavior | |
Product Decisions | |
Product, Branding, and Packaging Concepts | |
Developing and Managing Goods and Services | |
Pricing Decisions | |
Pricing Fundamentals | |
Pricing Management | |
Distribution Decisions | |
Marketing Channels and Supply Chain Management | |
Retailing, Direct Marketing and Wholesaling | |
Promotion Decisions | |
Integrated Marketing Communications | |
Advertising and Public Relations | |
Personal Selling and Sales Promotion | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.