Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Table of Contents
|Strategic Marketing And Its Environment|
|Customer-Driven Strategic Marketing|
|Planning Marketing Strategies|
|The Marketing Environment, Social Responsibility, and Ethics|
|Mareket Research And Target Markets|
|Marketing Research and Information Systems|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Global Markets and International Marketing|
|Product, Branding, and Packaging Concepts|
|Developing and Managing Goods and Services|
|Marketing Channels and Supply Chain Management|
|Retailing, Direct Marketing and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Appendix: Careers in Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|