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This is the 4th edition with a publication date of 1/1/2010.
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FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark reader interest.
Table of Contents
|Strategic Marketing And Its Environment|
|Customer-Driven Strategic Marketing|
|Planning Marketing Strategies|
|The Marketing Environment, Social Responsibility, and Ethics|
|Mareket Research And Target Markets|
|Marketing Research and Information Systems|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Global Markets and International Marketing|
|Product, Branding, and Packaging Concepts|
|Developing and Managing Goods and Services|
|Marketing Channels and Supply Chain Management|
|Retailing, Direct Marketing and Wholesaling|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Appendix: Careers in Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|