9781439039441

Foundations of Marketing

by ;
  • ISBN13:

    9781439039441

  • ISBN10:

    1439039445

  • Edition: 4th
  • Format: Paperback
  • Copyright: 1/1/2010
  • Publisher: South-Western College/West
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $215.99 Save up to $155.00
  • Buy New
    $209.51
    Add to Cart Free Shipping

    CURRENTLY AVAILABLE, USUALLY SHIPS IN 24-48 HOURS

    7-Day eTextbook Access 7-Day eTextbook Access

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark reader interest.

Table of Contents

Strategic Marketing And Its Environment
Customer-Driven Strategic Marketing
Planning Marketing Strategies
The Marketing Environment, Social Responsibility, and Ethics
Mareket Research And Target Markets
Marketing Research and Information Systems
Target Markets: Segmentation and Evaluation
Customer Behavior
Consumer Buying Behavior
Business Markets and Buying Behavior
Global Markets and International Marketing
Product Decisions
Product, Branding, and Packaging Concepts
Developing and Managing Goods and Services
Pricing Decisions
Pricing Fundamentals
Pricing Management
Distribution Decisions
Marketing Channels and Supply Chain Management
Retailing, Direct Marketing and Wholesaling
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Video Cases
Appendix: Careers in Marketing
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review