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Foundations of Marketing,9781111580162
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Foundations of Marketing

by ;
Edition:
5th
ISBN13:

9781111580162

ISBN10:
1111580162
Format:
Paperback
Pub. Date:
1/1/2012
Publisher(s):
South-Western College/West

Questions About This Book?

What version or edition is this?
This is the 5th edition with a publication date of 1/1/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

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Summary

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.


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