9780138025106

Foundations of Menu Planning

by
  • ISBN13:

    9780138025106

  • ISBN10:

    013802510X

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-01-10
  • Publisher: Pearson
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List Price: $115.80

Summary

Foundations of Menu Planningreveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finishlooking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Table of Contents

1.      Factors that Define a menu

2.      Nutrition and Menu Planning

3.      Menu Styles and Categories I-Traditional Basics

4.      Menu Styles and Categories II-Advanced

5.      Beverage Menus

6.      Standardized Recipes and Recipe Costing

7.      Menu Pricing

8.      Product Descriptions

9.      Unwritten Menus

10.  Layout of the Written Menu

11.  Evaluation: Menu Analysis and Adjustment

12.  How the Menu Directs Business

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