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Foundations of Menu Planning,9780138025106
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Foundations of Menu Planning

by
Edition:
1st
ISBN13:

9780138025106

ISBN10:
013802510X
Format:
Paperback
Pub. Date:
1/10/2013
Publisher(s):
Prentice Hall
List Price: $97.00

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Summary

Foundations of Menu Planningreveals the science of menu construction, covering all its subtleties from pricing psychology to product descriptions. Chapters are organized to show how to create a menu from start to finishlooking at nutrition, style, recipe cost, meal pricing, layout, and menu evaluation. Each chapter showcases sample menus and a wide range of menu styles. A unique chapter on unwritten menus and a capstone chapter on strategy reinforce why this book is considered the most comprehensive on the market.

Table of Contents

1.      Factors that Define a menu

2.      Nutrition and Menu Planning

3.      Menu Styles and Categories I-Traditional Basics

4.      Menu Styles and Categories II-Advanced

5.      Beverage Menus

6.      Standardized Recipes and Recipe Costing

7.      Menu Pricing

8.      Product Descriptions

9.      Unwritten Menus

10.  Layout of the Written Menu

11.  Evaluation: Menu Analysis and Adjustment

12.  How the Menu Directs Business



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