9780324070996

Foundations in Strategic Management

by ;
  • ISBN13:

    9780324070996

  • ISBN10:

    0324070993

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2/7/2001
  • Publisher: South-Western College Pub
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Summary

FOUNDATIONS IN STRATEGIC MANAGEMENT, 4E, embraces recent business changes by now including strategizing in the global arena, the challenges of the increased globalization, and a more dedicated coverage of ethics along with the more traditional teachings. Although much more concise than its competitors, it remains a well-rounded and indispensable source covering the foundations of strategic management.

Table of Contents

The Strategic Management Process
2(16)
The External Environment
18(18)
The Internal Environment and Strategic Direction
36(20)
Business Strategy
56(18)
Corporate Strategy
74(20)
Strategy Implementation
94(24)
Strategic Control and Restructuring
118(20)
Strategic Challenges for the 21st Century
138(13)
Appendix 1 Preparing a Strategic Analysis 151

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