9780132539302

Framework for Marketing Management

by ;
  • ISBN13:

    9780132539302

  • ISBN10:

    0132539306

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2/21/2011
  • Publisher: Pearson
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Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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Excellent! January 27, 2015
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works as needed December 20, 2014
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Book fulfilled all of the duties needed of it.
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Go from then to now August 1, 2014
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Beneficial for switching over from "then" to "now". Guaranteed to take any business plan a step further.
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Framework for Marketing Management: 4 out of 5 stars based on 3 user reviews.

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