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Framework for Marketing Management,9780132539302
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Framework for Marketing Management

by ;
Edition:
5th
ISBN13:

9780132539302

ISBN10:
0132539306
Format:
Paperback
Pub. Date:
2/21/2011
Publisher(s):
Prentice Hall
List Price: $167.80

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This is the 5th edition with a publication date of 2/21/2011.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.


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