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Framework for Marketing Management,9780132539302
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Framework for Marketing Management

ISBN13:

9780132539302

by ;
ISBN10:
0132539306
Edition:
5th
Format:
Paperback
Pub. Date:
2/21/2011
Publisher(s):
Pearson
List Price: $190.00

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Questions About This Book?

What version or edition is this?

This is the 5th edition with a publication date of 2/21/2011.

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  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

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Customer Reviews

Excellent!  January 27, 2015
by


A+






works as needed  December 20, 2014
by


Book fulfilled all of the duties needed of it.






Go from then to now  August 1, 2014
by


Beneficial for switching over from "then" to "now". Guaranteed to take any business plan a step further.






Framework for Marketing Management: 4 out of 5 stars based on 3 user reviews.

Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.


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