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Framework for Marketing Management,9780132539302
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Framework for Marketing Management

by ;
Edition:
5th
ISBN13:

9780132539302

ISBN10:
0132539306
Format:
Paperback
Pub. Date:
2/21/2011
Publisher(s):
Prentice Hall
List Price: $167.80

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Customer Reviews

Go from then to now  August 1, 2014
by


Beneficial for switching over from "then" to "now". Guaranteed to take any business plan a step further.






Framework for Marketing Management: 4 out of 5 stars based on 1 user reviews.

Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.


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