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Go from then to now August 1, 2014
Beneficial for switching over from "then" to "now". Guaranteed to take any business plan a step further.
Framework for Marketing Management: stars based on 3 user reviews.
Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.