FreeDarko is a collective of like-minded NBA writers and artists whose blog has become a staple of basketball fandom on the Internet. More a movement than a self-contained website, it had a regular spot on the McSweeney's site and is frequently called on by Deadspin.com to provide guest NBA coverage. Bethlehem Shoals, its chief operative, is a regular contributor to SportingNews.com and SLAM, and has published basketball-related writing in Spin, Slate, and Chicago Sports Weekly.
"There's never been a basketball book — maybe even a sports book — quite like The Macrophenomenal Pro Basketball Almanac, the first print endeavor of the cult-favorite NBA blog FreeDarko... But for certain nontraditional basketball fans — the egghead, the hipster, the ironist, the amateur culture critic — this might be the hoops book you've been waiting your whole life for... The FreeDarko crew celebrates a notion of pro hoops as an arena of athletic spectacle, geometric precision, unintentional comedy, outlandish personalities, and rich sociocultural meaning. It does so with player profiles that mix on-court insights with psychoanalysis and cultural critique, charts and graphs of oddball brilliance, and beautiful, almost whimsical illustrations." - Memphis Flyer
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