Celia Gates was the European female designer of the year in 2007, and is an ambassador for Enterprise UK. In 2007 the European community recognised my contribution to innovation and in the same year the Malaysian Innovation & Design Society awarded me the MINDS Award for my contribution to renewable energy. She built her Doctor Cook business around an ingenious idea for ergonomic cooking pans.
Acknowledgements
Foreword
Preface
My story - How it all panned out for me
Introduction - Get set and go!
1. How to g enerate new ideas
2. What to do with a brilliant brainwave
3. How to develop your brainwave further
4. How to secure your intellectual property
5. Publicly disclosing your brainwaves
6. How to plan your business
7. How to raise funds for your business
8. How to get rich from your ideas
9. How to put your brainwave into production
10. How to generate unlimited profits from sales
11. How to attract more of the 'right' attention by marketing and promoting your business
12. How to test, measure and continually optimise everything you do
13. What to do if somebody has stolen your idea
14. How to develop your brand and grow your assets
15. How to manage and multiply your success
Useful contacts
Seven reasons why you should thank my granny
Index
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