From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

by Fairbrothers, Gregg; Winter, Tessa

• ISBN13: 9780071760799
• ISBN10: 0071760792
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-08-09
• Publisher: McGraw-Hill Education

Summary

Got a big idea? Here's how to turn it into big money! Dartmouth University has long been at the epicenter of global entrepreneurship, from the foundation of the world's oil industry and the invention of BASIC to the more whimsical inventions of the games Twister, Cranium, and the Nerf Ball. And at the heart of this is the Dartmouth Entrepreneurial Network (DEN), an organization created in 2000 dedicated to fostering a spirit of innovation by helping people in the Dartmouth community learn about and implement entrepreneurship. In From Idea to Success, DEN founder Gregg Fairbrothers reveals his rules for entrepreneurial thinking. Whether you're planning to develop a new generation of robots or working on smart phone apps, you'll learn how to refine your ideas, test them in the marketplace, refine them further (or abandon them and find a new idea) in light of what you've learned, and make pitch to investors. Fairbrothers provides case studies to illuminate the process of successful entrepreneurial endeavors, including: Saureus: a cost-effective screening technology that detects dangerous pathogens plaguing hospitals and nursing homes Petite Palette: an organic baby food maker that flash freezes its ingredients and packs them enviro-friendly packaging Youcastr: a broadcasting platform that lets schools charge money for access to their sporting events Flightcaster: a mobile application that predicts flight delays and cancellations, helping travelers re-route to arrive at their destination on-time Table of Contents SECTION 1-The Framework; Chapter 1:Who is the Entrepreneur?; Chapter 2:The Right Words to Say; Chapter 3:What's the Idea?; Chapter 4:Thinking About the Market; Chapter 5:Intellectual Property and Licensing; Chapter 6:Execution and Risk; SECTION 2-Building Your Idea; Chapter 7:Building a Business Plan; Chapter 8:The Founding Team/ Chapter 9:Building Boards; Chapter 10:Hiring People; Chapter 11:Your Competition; Chapter 12:On Money; SECTION 3-Managing the Company; Chapter 13:Keeping it Legal; Chapter 14:Non-profits and Social Entrepreneurship; Chapter 15:Everything's Negotiable; Chapter 16:On Sales and Selling; Chapter 17:Communication; Chapter 18:Making a Decision; Chapter 19:Accounting and Finance; Chapter 20:Correcting Your Course; Chapter 21:Growth, Incentives, and Change; Chapter 22:Liquidity; Conclusion

Table of Contents

Introduction: The Entrepreneur Will Save Us?	p. vii
The Framework	p. 1
Who Is the Entrepreneur?	p. 3
The Right Words to Say	p. 15
What's the Idea?	p. 27
Thinking about the Market	p. 37
Intellectual Property and Licensing	p. 53
Risk	p. 77
Building Your Idea	p. 87
Building a Business Plan	p. 89
The Founding Team	p. 105
Building Boards	p. 129
Employees and Other People Resources	p. 143
The Competition	p. 165
Financing	p. 181
The Law	p. 207
Nonprofits and Social Entrepreneurship	p. 229
Managing the Company	p. 243
Everything Is Negotiable	p. 245
On Sales and Selling	p. 259
Communication	p. 269
Leaders Decide	p. 285
Accounting and Money Management	p. 303
Correcting Your Course	p. 315
Growing	p. 325
Liquidity Events	p. 341
Conclusion	p. 357
Afterword	p. 361
Bibliography	p. 365
Index	p. 381
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