FT Guide to Business Networking : How to Use the Power of Online and Offline Networking for Business Success

by Townsend, Heather

• ISBN13: 9780273745822
• ISBN10: 0273745824
• Edition: 1st
• Format: Paperback
• Copyright: 2011-07-22
• Publisher: FT Press

Summary

The complete networking resource for busy professionals And The self-employed: master both face-to-face and online networking! Powerful, easy networking techniques for winning more business, climbing the career ladder, and launching your own company or practice. Covers both in-person techniques and online social networks--and shows how to gain powerful synergies by integrating them. Shows how to quickly start dialogue, build rapport, start dialogue, and generate lasting business relationships. Everyone needs to network, but networking doesn't come naturally to everyone! In The FT Guide to Business Networking, you'll learn easy-to-use, proven techniques for networking successfully, both in person and in online social networks such as Facebook and LinkedIn. Internationally-renowned business consultant Heather Townsend guides you in using networking to win more business, climb the ladder within your company, or launch your own business or professional practice. Using many real-world success stories, Townsend shows how to: Integrate online and offline techniques so they both deliver better results. Choose the right approach, attitude, and behaviors. Quickly start dialogue, build rapport, and generate strong relationships, both in person and online. Get the referrals you need to develop new business. Network efficiently when you have limited time. Avoid the most common networking pitfalls, and more.

Author Biography

Heather Townsend is a performance improvement specialist for professional services, widely published writer and social media expert.  Over the past decade, Heather has worked with more than one hundred partners, coached and trained over 1000 lawyers, accountants and other professionals at every level, within the UK’s leading and most ambitious professional practices. She is the UK’s foremost expert on how business people can build meaningful and profitable relationships via social media.

Heather regularly blogs at ‘Joined Up Business Networking For Busy Professionals’ – www.joinedupnetworking.com and ‘Partnership Potential – How to make partner and beyond using networking and social media’ – http://business-efficiency.theefficiencycoach.co.uk.

Heather founded ‘The Efficiency Coach’ – www.theefficiencycoach.co.uk and ‘The Executive Village’ – www.executivevillage.co.uk in 2009.

In her spare time, Heather can often be found whizzing along the pavements with her two children on their scooters.

Table of Contents

Acknowledgements	p. ix
Introduction	p. xi
The joined up approach to business networking
Why network?	p. 3
How to create opportunities via networking	p. 15
Behave like a great networker	p. 31
Online and face-to-face networking options explored
Face-to-face options	p. 45
Online networking options	p. 63
Blogging	p. 77
Essential networking skills for the joined up networker
An introduction to the Fitter? process for successful networking	p. 87
Making the right first impression	p. 99
How to keep the conversation going	p. 110
How to work a room	p. 121
How to build your own community	p. 133
Networking across cultural barriers	p. 141
Putting your joined up approach to networking into action
Building your own successful joined up networking strategy	p. 151
Writing your joined up networking plan	p. 169
How to fit it all in	p. 182
A final word about networking	p. 189
Glossary	p. 190
Further resources	p. 195
Index	p. 201
Table of Contents provided by Ingram. All Rights Reserved.