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This book meets the needs of 21st century advocates, capturing the best of the past with the promise of the future. It seamlessly combines fundamental presentation skills, superior analytical structures, and an in-depth discussion of how to choose what to do during trial, and why it matters. The text identifies core competencies, providing both clear written examples and accompanying instructional podcasts. The structured approach focuses on mastering advocacy skills individually while understanding how they work systemically. It empowers advocates to tell stories, ask questions, and argue effectively; capturing the essence of competent, professional, and persuasive advocacy.