Fundamentals for Becoming a Successful Entrepreneur From Business Idea to Launch and Management

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 11/17/2015
  • Publisher: Pearson FT Press
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This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.

The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You’ll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.

You can use this guide’s entrepreneurship techniques and approaches in many ways: to build a profitable new venture, to succeed as a self-employed professional, to make a non-profit or public agency more successful, or even to transform your current organization!

Entrepreneurship: From dreams to outcomes
Defining success for yourself—and achieving it


Designing concepts for profitability and growth
Planning your high-potential business, step by step


Innovating in product/service development and marketing
Delivering something new that your market will value


Building your entrepreneurial venture, one person at a time
Developing great teams—and avoiding common hiring mistakes


Mastering the essentials of entrepreneurial finance
Revenue models, financing options, metrics, and growth

Author Biography

ALAN L. CARSRUD, PH.D. (Toronto, CA Area) holds the Loretta Rogers Chair in Entrepreneurship Research and is Professor of Entrepreneurship & Strategy in the Ted Rogers School of Management at Ryerson University in Toronto, Canada. He is also Docent at Abo Akademi University in Turku, Finland. He was formally Professor and founding Executive Director of the Eugenio Pino & Family Global Entrepreneurship Center at Florida International University. Prior to that, he was Senior Lecturer and Academic Coordinator of the Price Center at the Anderson School at UCLA and Senior Lecturer in Electrical Engineering at UCLA. He founded the UCLA Venture Development and Global Access Programs, which help create new, technology-based ventures in Australia, Chile, Finland, France, Italy, Mexico and the United States. In addition, he created the Family and Closely-Held Business Program at UCLA. Carsrud was on the start-up team at People Express Airlines, and served as Founding Director of CytoSignal, a biotech firm in Irvine, California. He is currently on the Board of Directors of United Enterprise Fund (UEF) in New York City.


Table of Contents

1. Overview and Introduction

2. What is Success for You?

3. Idea to Concept to Business Model

4. Using Market Research

5. Feasibility Analysis

6. Product and Service Development

7. Fundamentals of Marketing and Sales

8. Building an Organization

9. Legal Issues and Governance

10. Financing and a Revenue Model

11. Launching the Venture

12. Managing a Small/Medium Venture

13. Special Issues for Social Ventures and Non-profits

14. Special Issues for Technology-Based Ventures.

15. Special Issues for Arts and Humanities

16. Special Issues for Self-Employed Professionals

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