9780324584837

Fundamentals of Managerial Economics (with InfoApps Printed Access Card)

by
  • ISBN13:

    9780324584837

  • ISBN10:

    0324584830

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 2/20/2008
  • Publisher: Cengage Learning

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Summary

The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e, those seeking to further their business careers learn how to more effectively collect, organize, and analyze information. They gain powerful tools that can help them become more successful--and satisfied--in their careers.

Table of Contents

Overview of Managerial Economics
Introduction to Managerial Economics
Basic Economic Relations
Statistical Analysis of Economic Relations
Demand Analysis and Estimation
Demand and Supply
Demand Analysis and Estimation
Forecasting
Production and Competitive Markets
Production Analysis and Compensation Policy
Cost Analysis and Estimation
Linear Programming
Competitive Markets
Performance and Strategy in Competitive Markets
Imperfect Competition
Monopoly and Monopsony
Monopolistic Competition and Oligopoly
Game Theory and Competitive Strategy
Pricing Practices
Long-Term Investment Decisions
Risk Analysis
Capital Budgeting
Organization Structure and Corporate Governance
Preface
Table of Contents provided by Publisher. All Rights Reserved.

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