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The Fundamentals of Typography

by ;
Edition:
1st
ISBN13:

9782940373451

ISBN10:
2940373450
Format:
Paperback
Pub. Date:
11/1/2006
Publisher(s):
AVA Publishing

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Summary

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

Table of Contents

Introductionp. 6
How to get the most out of this bookp. 8
A brief historyp. 10
The history of typep. 12
Cuneiform tabletsp. 14
Hieroglyphsp. 15
Ideogram-based languagesp. 16
Phoenician charactersp. 18
The Greek alphabetp. 20
Cyrillic languagesp. 22
Semitic and Aramaic languagesp. 24
The Roman alphabetp. 26
The modern alphabetp. 28
Moveable type, 1436p. 30
The effect of printing in Europep. 32
The Industrial Revolution, 1800sp. 34
Arts and Crafts Movement, 1850sp. 36
Modernism, 1910p. 38
1950sp. 42
1960sp. 44
1970sp. 46
1980sp. 48
1990sp. 50
Graphic design since 2000p. 52
A few basicsp. 54
Typefaces and fontsp. 56
Typeface anatomyp. 57
Relative and absolute measurementsp. 58
X-heightp. 61
Basic terminologyp. 62
Majuscule and minusculep. 64
Set widthp. 65
Baseline gridp. 66
The golden sectionp. 68
Fibonacci sequencep. 69
Standard paper sizesp. 70
The page - how we readp. 74
Dividing the pagep. 76
Letterformsp. 80
Type familiesp. 82
Typeweight variationsp. 83
Frutiger's gridp. 84
Types of serifp. 86
Fractionsp. 88
Superscript and subscriptp. 89
Numeralsp. 90
Punctuationp. 91
Diacritical marksp. 92
Dashesp. 94
Character spacingp. 95
Expert sets and special charactersp. 96
Ligatures, dipthongs and sans serif logotypesp. 98
Drop and standing capitalsp. 99
Small capitals (true and false)p. 100
Italic and obliquep. 101
Type classification systemsp. 102
Type classification in practicep. 108
Newspaper text facesp. 110
Words and paragraphsp. 112
Calculating line lengthsp. 114
Kerning and letterspacingp. 116
Automated kerning tablesp. 117
Alignmentp. 118
Word spacing, hyphenation and justificationp. 122
Type detailingp. 123
Leadingp. 124
Indentsp. 126
Indexesp. 127
Type sizep. 128
Display typep. 129
Reversing typep. 130
Wraps and runaroundsp. 131
Using typep. 132
Hierarchyp. 134
Colourp. 136
Surprint, overprint and knockoutp. 138
Printing and type realisationp. 140
Type on screenp. 144
Grids and fontsp. 146
Generating typep. 148
Legibility and readabilityp. 150
Texturep. 152
Type as imagep. 154
Concrete poetry, typograms, trompe l'oeil and calligrammesp. 156
Type in the environmentp. 158
Scalep. 160
Vernacularp. 162
Appropriationp. 164
Typographic democracyp. 166
Ownershipp. 167
Proof marksp. 168
Conclusionp. 170
Contactsp. 171
Glossaryp. 172
Indexp. 174
Font indexp. 176
Table of Contents provided by Ingram. All Rights Reserved.


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