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Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University; professor of nonprofit marketing and fundraising at Bristol Business School in the United Kingdom; and adjunct professor of philanthropy at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. The managing editor of the International Journal of Nonprofit and Voluntary Sector Marketing, he has authored numerous articlesand books.
Jen Shang is a professor and philanthropic psychologist at the School of Public and Environmental Affairs at Indiana UniversityBloomington. Her work has been featured in the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times, and The New York Times.
Table of Contents
|Introduction To Fundraising and Donor Behavior|
|Introduction to the Nonprofit Sector|
|A Third Sector|
|A Tax based Definition|
|A Structural-Operational Definition|
|Size and Economic Significance of the Nonprofit Sector|
|Sources of Income|
|The Development of a Profession|
|Individual Giving Behavior|
|Social Influences on Giving|
|Fundraising Planning: The Fundraising Audit|
|The Case For Support|
|Assessing Fundraising Performance|
|Direct Response Fundraising|
|Fundraising Online: Techniques and Tools|
|Donor Retention and Development|
|Major Gift Fundraising|
|Bequest, In Memoriam and Tribute Giving|
|Corporate Giving and Fundraising|
|Fundraising and Civil Society|
|Managing Fundraising Volunteers|
|Women and Philanthropy|
|Public Trust and Confidence|
|The Social Role of Fundraising|
|Table of Contents provided by Publisher. All Rights Reserved.|