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Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.
Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donars. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.
Table of Contents
|Preface to the Sixth Edition||p. xiii|
|The Author||p. xvii|
|Fundraising Framework||p. 5|
|The Landscape of the Nonprofit Sector||p. 7|
|Key Principles of Fundraising||p. 21|
|Matching Fundraising Strategies with Financial Needs||p. 27|
|Creating a Case Statement||p. 39|
|The Board of Directors||p. 49|
|Strategies for Acquiring and Keeping Donors||p. 73|
|Getting Comfortable with Asking for Money||p. 75|
|The Logistics of Personal Solicitation||p. 83|
|Using Special Events Correctly||p. 103|
|How to Plan a Special Event||p. 111|
|Details of Two Prototypical Events||p. 119|
|Using Direct Mail||p. 147|
|The Logistics of Direct Mail||p. 163|
|Fundraising by Telephone||p. 193|
|Creating an Online Fundraising Program||p. 213|
|Establishing Voluntary Fees for Service||p. 225|
|Opportunistic Fundraising||p. 243|
|The Thank You Note||p. 251|
|Strategies for Upgrading Donors||p. 261|
|Segmenting Donors||p. 265|
|Setting Up and Maintaining Monthly Donor Pledge Programs||p. 271|
|Building Major Gifts Programs||p. 279|
|Legacy Giving||p. 293|
|Launching Major Gifts Campaigns||p. 307|
|Large-Scale Fundraising||p. 317|
|Setting Up an Endowment||p. 319|
|Endowment Campaigns||p. 329|
|Capital Campaigns||p. 339|
|Conducting Feasibility Studies||p. 355|
|Fundraising Management||p. 361|
|The Fundraising Office||p. 363|
|Managing Your Information||p. 365|
|Managing Your Time||p. 371|
|Managing Donor Data||p. 379|
|Working with Volunteers||p. 387|
|You the Fundraiser||p. 393|
|Hiring a Development Director||p. 395|
|Using a Consultant, Coach, Mentor, or Trainer||p. 405|
|Dealing with Anxiety||p. 413|
|Working with Your Executive Director||p. 417|
|Ethical Dilemmas Common to Fundraising||p. 425|
|Budgeting and Planning||p. 431|
|Developing a Budget||p. 433|
|Creating a Fundraising Plan||p. 445|
|What to Do in Case of Financial Trouble||p. 455|
|Special Circumstances||p. 459|
|Raising Money in Rural Communities||p. 463|
|Fundraising for a Coalition||p. 475|
|When Everyone Is a Volunteer||p. 483|
|Starting Out Right||p. 491|
|The Perennial Question of Clean and Dirty Money||p. 495|
|Table of Contents provided by Ingram. All Rights Reserved.|