Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 5/28/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This book is highly recommended for anyone with an interest in where the future of the chemical industry lies.
Rafael Cayuela Valencia is an economist by the education and has a decade of experience within the chemical industry. He holds a Masters degree in European Economics from the College of Europe, Brugge, Belgium and an Executive MBA from The University of Chicago, USA and an MBA from the Dow Chemical & Northwood MBA, Michigan, USA.
Rafael Cayuela has worked for The Dow Chemical Company in Madrid, Spain, Dow global headquarters in Midland Michigan and Dow European Headquarters in Horgen, Zurich, Switzerland. Since 2010 Rafael Cayuela works as the global product and marketing director for STYRON, a spin off company of Dow Chemical. In its current work for the last years Rafael has been gathering significant experience in emerging markets in particular in China, Korea, Indonesia, Brazil and India.
Table of Contents
((JS: to be refined and expanded))
INTRODUCTION & METHODOLOGY
CHAPTER 1, introduces some of the major mega trends our world will face during the next decades, providing multiple analysis, ilustrations, data and logicl argumentation for these.
CHAPTER 2, introduces the chemical industry, reviewing some of its major characteristis, major companies, products and latest trends.
CHAPTER 3, presents a simple metholodoly to analyze the potential impact of these selected megatrends into any industry, company, country or organization.
CHAPTER 4, reviews the potential impact of these mega trends into the chemical industry at the four preidentified levels, globally, for the Advance economies, BRIC and the REST of the world.
CHAPTER 5, will present the specific results of this trends into industry, adressing the potential size of the industry globally and per area, the major feedstocks, products and challenges and opportunities for the chemical industry in each of the four areas.
CHAPTER 6, will present strategic and tactical recomendations for chemical compannies in order to sucedd and benefit from the upcoming megatrends.
CONCLUSIONS, this chapter present the major conclusions for the paper as well as the potential new areas for research and further publications including,
the opening of the Rest Group into the so called Next 11 and others
innovation, new feedstocks, new products
the impact of internet and social networks on the acceleration of innovation and growth
strategic analysis for the top chemical compannies in the world, one per each of the areas: Dow Chemical, BASF, Sinopec, Sabic, Reliance, Petrobras and Gazprom