Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Game-Changer: A Definition | p. vii |
Our Goal | p. xi |
How and Why Innovation at Procter & Gamble Changed Its Game | p. 1 |
What P&G's Innovation Transformation Means for You | p. 18 |
Drawing the Big Picture | |
The Customer Is Boss: The Foundation of Successful Innovation | p. 33 |
Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation | p. 69 |
Leveraging What You Do Best: Revitalizing Core Strengths with Innovation | p. 95 |
Making Innovation Happen | |
Organizing for Innovation: Building Enabling Structures | p. 119 |
Integrating Innovation into Your Routine: From Generating Ideas to Go to Market | p. 154 |
Managing the Risks of Innovation | p. 185 |
The Culture of Innovation | |
Innovation Is a Team Sport: Courageous and Connected Culture | p. 221 |
The New Job of the Leader: Innovation and Growth | p. 253 |
Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE | p. 283 |
Afterword | p. 301 |
Acknowledgments | p. 307 |
Index | p. 311 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.