The Gaze of the West and Framings of the East

by Nair-Venugopal, Shanta

• ISBN13: 9780230302921
• ISBN10: 0230302920
• Format: Hardcover
• Copyright: 2012-06-19
• Publisher: Palgrave Macmillan

Summary

This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization.

Author Biography

Shanta Nair-Venugopal is Principal Fellow in Language, Intercultural Communication and Discourse at the Institution of Occidental Studies, University Kebangsaan Malaysia, Malaysia. Her publication include Language Choice and Communication in Malaysian Business and Interculturalities: Reframing Identities in Intercultural Communication.

Table of Contents

List of Photographs	p. vii
Acknowledgements	p. viii
Notes on Contributors	p. ix
Foreword	p. xiv
Sighting the Terrain
Introduction	p. 3
Negotiating Territory
Defining Parameters	p. 29
Beyond Boundedness: Imagining the Post-colonial Dislocation	p. 45
Easternization: Encroachments in the West	p. 60
The Gaze of the West
Representations of Philosophy: The Western Gaze Observed	p. 79
Framings of the East: Rebranding Beliefs and Religions	p. 93
When Knowledge Invents Boundaries: From Colonial Knowledge to Multiculturalism	p. 107
Historical Narratives of the Colonized: The Noble Savage of Sarawak	p. 123
The Mutual Gaze: Japan, the West and Management-Training	p. 139
Indian Collectivism Revisited: Unpacking the Western Gaze	p. 156
Framings of the East: The Case of Borneo and the Rungus Community	p. 170
Interpreting Mosque Architecture in the Twentieth Century: Trapped between Two Worlds	p. 184
Global Hybrids? 'Eastern Traditions' of Health and Wellness in the West	p. 202
The Sociology of Gastronomic Decolonization?	p. 218
Observations
Conclusion	p. 235
Index	p. 251
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