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GEN CMB: Strategic Management CC & Connect AC,9780077892210
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GEN CMB: Strategic Management CC & Connect AC

by ; ; ;
Edition:
6th
ISBN13:

9780077892210

ISBN10:
0077892216
Format:
Hardcover
Pub. Date:
7/5/2011
Publisher(s):
McGraw-Hill/Irwin
List Price: $312.90

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Questions About This Book?

What version or edition is this?
This is the 6th edition with a publication date of 7/5/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Part Four: Case Analysis

Chapter 13: Analyzing Strategic Management Cases

Cases

Robin Hood

Edward Marshall Boehm, Inc.

The Skeleton in the Corporate Closet

The Best-Laid Incentive Plans

Growing for Broke

American International Group & the Bonus Fiasco

United Way of America

General Motors

Heineken

McDonald’s

World Wrestling Entertainment

Yahoo!

QVC

Johnson & Johnson

Samsung Electronics

Movie Exhibition Industry 2011

Reader’s Digest

Ford Motor Company

FreshDirect

Apple Inc.: Taking a Bite Out of the Competition

Southwest Airlines: Does “LUV” last?

Ebay in Asia

Mattel

Nintendo’s Wii

Weight Watchers

Pixar

Proctor & Gamble

Geely Automobile

Ann Taylor

Jamba Juice

Build-A-Bear Workshop

JetBlue Airlines: Getting Blue again?

Casino Industry in 2011

Dippin’ Dots Ice Cream+

Micro Finance Banks

Green Mountain Coffee Roasters and Keurig Coffee



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