9780077901882

Gen Cmbo Global Bus Today; Cnct+

by
  • ISBN13:

    9780077901882

  • ISBN10:

    0077901886

  • Edition: 7th
  • Format: Paperback
  • Copyright: 9/16/2010
  • Publisher: McGraw-Hill/Irwin
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List Price: $240.02

Summary

Overview: Charles Hill’s Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. The author’s passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the text description of Mixed Economy on pages 52-53.

Table of Contents

Part One Globalization

Chapter 1 Globalization

Part Two Country Differences

Chapter 2 National Differences in Political Economy

Chapter 3 National Differences in Culture

Chapter 4 Ethics in International Business

Part Three Cross-Border Trade and Investment

Chapter 5 International Trade Theory

Appendix A: International Trade and the Balance of Payments

Chapter 6 The Political Economy of International Trade

Chapter 7 Foreign Direct Investment

Chapter 8 Regional Economic Integration

Part Four Global Money System

Chapter 9 The Foreign Exchange Market

Chapter 10 The International Monetary System

Part Five Competing in a Global Marketplace

Chapter 11 The Strategy of International Business

Chapter 12 Entering Foreign Markets

Chapter 13 Exporting, Importing, and Countertrade

Chapter 14 Global Production, Outsourcing, and Logistics

Chapter 15 Global Marketing and R & D

Chapter 16 Global Human Resource Management

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