9780077910051

Gen Cmbo M: Intl Bus;Cnct+ 1S

by
  • ISBN13:

    9780077910051

  • ISBN10:

    0077910052

  • Edition: 1st
  • Format: Package
  • Copyright: 11/11/2010
  • Publisher: McGraw-Hill Education
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Summary

Overview:
“Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectual capital—the very best people—from all around the globe.”
— General Electric, “Key Growth Initiatives”

This quote, found on the opening pages of Chapter Eleven: Organizational Design and Control, embodies the goal of this course and this new textbook. Students with degrees in business will be required to understand and maneuver in a global marketplace, and this textbook will give them the introduction they need to do just that. Their first jobs may require working with international coworkers or even relocating to foreign countries. With this in mind, Geringer, Minor and McNett set out to write a textbook that will prepare students to embrace and excel in the international business scene. With features that illustrate opportunities for careers in international business, and challenging questions that focus students on situations that may arise, this textbook grabs interest immediately, and achieves the goal of infusing each student with enthusiasm for our globalized business world.

Table of Contents

Section One: The Nature of International Business

Chapter 1: The Rapid Change of International Business

Chapter 2: Foreign Direct Investment: Theory and Evidence

Chapter 3: The Dynamics of International Institutions

Section Two: International Environmental Forces

Chapter 4: Socio-cultural Forces

Chapter 5: Natural Resources and Environmental Sustainability

Chapter 6: Political Forces

Chapter 7: Legal Forces

Chapter 8: Financial Forces

Chapter 9: Labor Forces

Section Three: The Organizational Environment

Chapter 10: International Competitive Strategy

Chapter 11: Organizational Design and Control

Chapter 12: Assessing and Analyzing Markets

Chapter 13: Entry Modes, Export & Import Practices

Chapter 14: Marketing Internationally

Chapter 15: Global Operations and Supply Chain Management

Chapter 16: Human Resource Management

Chapter 17: Financial Management

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