9781137349736

Germany's Economic Renaissance Lessons for the United States

by
  • ISBN13:

    9781137349736

  • ISBN10:

    1137349735

  • Format: Hardcover
  • Copyright: 2014-04-09
  • Publisher: Palgrave Macmillan
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Summary

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.

Author Biography

Jack Ewing is European Economics Correspondent for The International New York Times, based in Frankfurt, Germany. He has spent more than 20 years covering German business and economics, including a decade at BusinessWeek magazine. He holds a master's degree in history from Trinity College, Hartford, Connecticut, USA.

Table of Contents

1. A Brief History of Made in Germany
2. Revival
3. The Seeds of Complacency
4. Renaissance
5. The Soul of the German Economy
6. Boldly Cautious
7. 'We're Never the Cheapest'
8. Mini Multinationals
9. Little Swabia and the Art of Global Manufacturing
10. Cars, Engineers, and the Internet
11. 'Azubis' and the Skills Pipeline
12. The Education of a German Manager
13. The Seeds of Complacency (II)
14. Lessons for the Rest of the World

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