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This is the edition with a publication date of 12/15/2011.
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Geschäftsdeutsch: An Introduction to German Business Cultureintroduces the students to the language of business German. It is foremost a language book, with the goal of increasing the students' knowledge and interest in Germany's national and global economy. The language, topics and skill-building exercises offer an excellent preparation for students who, after two years of college-level German, plan to pursue careers in international business. At the same time, the materials are appropriate for students, such as German majors or minors, who have chosen business German as an elective course. Up-to-date information and current terminology treat the twelve chapters which can be used independently from each other. Grammar is highlighted in nine chapters where certain grammatical points are important for classroom discussions. While no one textbook can cover all topics of interest in business German, Geschäftsdeutsch: An Introduction to German Business Culturepresents the most popular ones and teaches and practices the essential skills necessary for proficiency in the world of German business. Geschäftsdeutsch: An Introduction to German Business Culturehas been classroom-tested and includes comments and suggestions from students. The twelve chapters are organized around major business and economic topics of primary interest to those in the German and European business worlds. Features include Web activities in living color include audio/video assignments and immerse the reader in the world of German business culture. The reading selections introduce formalities, procedures, policies, and programs in the German business world and offer authentic texts, such as newspaper articles, graphics, and promotional materials. Exercises are designed to help students acquire high-frequency vocabulary of business German texts. Each chapter includes a section on the cultural information illustrating German attitudes and behavior patterns which is so necessary to know for being successful in the German business world. Students get to know the language of business German and they gain an insight into Germany's place in the global economy. Complex grammatical structures are reviewed and practiced in the context. Activities, designed for pairs and groups, include class reports, text summaries, interviews, role-plays, information gathering and discussions.