What is included with this book?
Jill Lublin is CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers Guerrilla Publicity and Networking Magic.
Introduction | p. 1 |
Starting Points | p. 5 |
Getting It Straight | p. 20 |
You Can't Do It Alone | p. 35 |
Myths and Misconceptions | p. 52 |
Why Are You Knocking Yourself Out? | p. 60 |
Where to Get Noticed | p. 74 |
First Impressions | p. 86 |
Goals, Intentions, and Strategies | p. 99 |
Cultivate the Media | p. 111 |
Build on Your Passions | p. 128 |
Focus, Focus, Focus | p. 141 |
Always Keep It Real | p. 152 |
Balancing It Out | p. 162 |
Service Makes a Difference | p. 172 |
Be Flexible and Keep Your Options Open | p. 182 |
Fill It with Magic | p. 190 |
Summing Up | p. 204 |
Index | p. 207 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.