9781439896532

Getting Started with Business Analytics: Insightful Decision-Making

by ;
  • ISBN13:

    9781439896532

  • ISBN10:

    1439896534

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 3/26/2013
  • Publisher: Chapman & Hall

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine learning methods to real-world settings, it describes how to integrate machine learning into a business analytics approach and shows how this approach can enhance decision making. The text incorporates case studies and offers supplementary information on a supporting website.

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