9780133991024

Getting Started with Data Science Making Sense of Data with Analytics

by
  • ISBN13:

    9780133991024

  • ISBN10:

    0133991024

  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/13/2015
  • Publisher: IBM Press

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Summary

Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy!

Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now.

Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories.

Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing.

You’ll master data science by answering fascinating questions, such as:
• Are religious individuals more or less likely to have extramarital affairs?
• Do attractive professors get better teaching evaluations?
• Does the higher price of cigarettes deter smoking?
• What determines housing prices more: lot size or the number of bedrooms?
• How do teenagers and older people differ in the way they use social media?
• Who is more likely to use online dating services?
• Why do some purchase iPhones and others Blackberry devices?
• Does the presence of children influence a family’s spending on alcohol?

For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how
others have approached similar challenges; selecting your data and methods; generating your statistics;
organizing your report; and telling your story. Throughout, the focus is squarely on what matters most:
transforming data into insights that are clear, accurate, and can be acted upon.

Author Biography

Murtaza Haider, Ph.D., is an Associate Professor at the Ted Rogers School of Management, Ryerson University, and the Director of a consulting firm Regionomics Inc. He is also a visiting research fellow at the Munk School of Global Affairs at the University of Toronto (2014-15). In addition, he is a senior research affiliate with the Canadian Network for Research on Terrorism, Security, and Society, and an adjunct professor of engineering at McGill University.

Haider specializes in applying analytics and statistical methods to find solutions for socioeconomic challenges. His research interests include analytics; data science; housing market dynamics; infrastructure, transportation, and urban planning; and human development in North America and South Asia. He is an avid blogger/data journalist and writes weekly for the Dawn newspaper and occasionally for the Huffington Post.

Haider holds a Masters in transport engineering and planning and a Ph.D. in Urban Systems Analysis from the University of Toronto.

Table of Contents

1. So You Wanna Be a Data Analyst?
2. Data in a Connected 24-7 World
3. The Last Thing First
4. Serving Tables
5. Graphic Details
6. Testing the Strength of Your Relationships
7. Why Do Tall Parents Have Tall Children?
8. On the Catwalk With (Statistical) Models
9. To Be Or Not to Be!
10. Too Many Choices
11. Scraping the Web: Analyzing Social Media
12. Doing Serious Time With Time Series
13. Data Mining for Gold
Appendix A: Subjecting Data to Aerobics

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