Glimmer How Design Can Transform Your Life, and Maybe Even the World

by Berger, Warren

• ISBN13: 9781594202339
• ISBN10: 1594202338
• Format: Hardcover
• Copyright: 2009-10-15
• Publisher: Penguin Press HC, The

Summary

The older you get, the more you begin to think like a designer.

Author Biography

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, The Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2002 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and coauthor of Nextville and No Opportunity Wasted, which was featured on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine concentrating on advertising and design.

Table of Contents

The Briefing	p. 1
Universal
Ask stupid questions	p. 21
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?
Jump fences	p. 45
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?
Make hope visible	p. 70
The importance of picturing possibilities and drawing conclusions
Business
Go deep	p. 99
How do we figure out what people need-before they know they need it?
Work the metaphor	p. 126
Realizing what a brand or business is really about-then bringing it to life through designed experiences
Design what you do	p. 155
Can the way a company behaves be designed?
Social
Face consequences	p. 183
Coming to terms with the responsibility to design well and recognizing what will happen if we don't
Embrace constraints	p. 211
Design that does "more with less" is needed more than ever in today's world
Personal
Design for emergence	p. 239
Applying the principles of transformation design to everyday life
Begin anywhere	p. 267
Why small actions are more important than big plans
The Glimmerati	p. 293
The Glimmer Glossary	p. 301
Resources	p. 309
Notes	p. 315
Acknowledgments	p. 329
Index	p. 333
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