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Global Business,9780324360738
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Global Business

by
Edition:
1st
ISBN13:

9780324360738

ISBN10:
0324360738
Format:
Hardcover
Pub. Date:
2/25/2008
Publisher(s):
Cengage Learning

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 2/25/2008.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

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Summary

Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil's Embraer, China's Haier, India's Hindustan Lever, and Spain's ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today's business challenges from a global perspective. Peng's readable presentation is supported by a wealth of up-to-date scholarly references. The book's comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen ? Mike Peng.

Author Biography

Mike W. Peng is Provost's Distinguished Professor of Global Business Strategy, University of Texas at Dallas.

Table of Contents

Globalizing Business
Understanding Formal Institutions: Politics, Laws, and Economics
Emphasizing Informal Institutions: Cultures, Norms, and Ethics
Leveraging Resources and Capabilities
Trading Internationally
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global and Regional Integration
Growing and Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Managing Global Competitive Dynamics
Making Alliances and Acquisitions Work
Strategizing, Structuring, and Learning Around the World
Competing on Marketing and Supply Chain Management
Managing Human Resources Globally
Governing the Corporation Around the World
Managing Corporate Social Responsibility Globally.
Table of Contents provided by Publisher. All Rights Reserved.


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