What is included with this book?
PART I | |
INTRODUCTION TO GLOBAL BUSINESS THEORY AND PRACTICE | |
1. The Global Business Imperative | |
2. The Impact of Culture on Global Business | |
PART II | |
THE GLOBAL ECONOMIC ENVIRONMENT AND INSTITUTIONS | |
3. The Theory of Global Trade and Investment | |
4. The International Economic Activity of the Nation: The Balance of Payments | |
5. Foreign Exchange, Global Financial Markets, and the International Monetary System | |
6. Economic Integration and Emerging Market Economics | |
PART III | |
ENVIRONMENTAL CONSIDERATIONS IN GLOBAL BUSINESS | |
7. National Trade and Investment Policies | |
8. The Legal and Political Environment of Global Business | |
9. Organization, Management, and Control of Global Operations | |
PART IV | |
GLOBAL MARKETING | |
10. Global Business and Marketing Research | |
11. Global Business Entry | |
12. The Marketing Mix for Products and Services | |
13. Physical Distribution | |
PART V | |
INTERNATIONAL FINANCE AND THE FUTURE | |
14. International Finance | |
15. The Future |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.