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9780078137211

Global Business Today

by
  • ISBN13:

    9780078137211

  • ISBN10:

    0078137217

  • Edition: 7th
  • Format: Paperback
  • Copyright: 2010-09-24
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

Summary

Overview: Charles Hill's Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that:

(1) is comprehensive and up-to-date,

(2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge,

(3) it maintains a tight, integrated flow between chapters,

(4) it focuses on managerial implications,

(5) it makes important theories accessible and interesting to students, and

(6) it incorporate sancillary resources that enliven the text and make it easier to teach.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. The underlying economic arguments for firm behavior in their international and global activities are well presented.

In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the textbook description of Mixed Economy on pages 52-53.

Table of Contents

Globalization
Globalization
Country Differences
National Differences in Political Economy
National Differences in Culture
Ethics in International Business
Cross-Border Trade and Investment
International Trade Theory
International Trade and the Balance of Payments
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Global Money System
The Foreign Exchange Market
The International Monetary System
Competing in a Global Marketplace
The Strategy of International Business
Entering Foreign Markets
Exporting, Importing, and Countertrade
Global Production, Outsourcing, and Logistics
Global Marketing and R & D
Global Human Resource Management
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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