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Global Business Today,9780078112621
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Global Business Today

by
Edition:
8th
ISBN13:

9780078112621

ISBN10:
0078112621
Format:
Paperback
Pub. Date:
1/16/2013
Publisher(s):
McGraw-Hill/Irwin
List Price: $190.69

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Summary

Charles Hill's Global Business Today, 8e has become the most widely used text in the International Business market because its:

Current–it is comprehensive and up-to-date.
Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.
Relevant–it focuses on managerial implications.
Integrated–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources that enliven the text and making it easier to teach.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

Table of Contents

Part One: Globalization

Chapter 1: Globalization

Part Two: Country Differences

Chapter 2: National Differences in Political Economy

Chapter 3: Political Economy and Economic Development

Chapter 4: National Differences in Culture

Chapter 5: Ethics in International Business

Part Three: Cross-Border Trade and Investment

Chapter 6: International Trade Theory

Appendix A: International Trade and the Balance of Payments

Chapter 7: The Political Economy of International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Part Four: Global Money System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Part Five: Competing in a Global Marketplace

Chapter 12: The Strategy of International Business

Chapter 13: Entering Foreign Markets

Chapter 14: Exporting, Importing, and Countertrade

Chapter 15: Global Production, Outsourcing, and Logistics

Chapter 16: Global Marketing and R & D

Chapter 17: Global Human Resource Management



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